Online Fundraising for Schools, Churches, Non-Profits, and Charities.
MyFundRazor®, a wholly owned subsidiary of Free Educational Publications International, Inc., works with non-profit organizations with their online fundraising needs. Our organizations consist of churches, schools, and charities. I am excited to contribute to the non-profit blog exchange. The mechanics of the non-profit blog exchange is simple, each author writes about another blog on the Internet. The explosive growth of the Internet is fascinating, and there is not enough time in the day to learn about all the ideas and concepts being shared in the most powerful publishing medium available to us, the world wide web.
My family is spending Christmas Eve with the in-laws. My wife’s parents own a beautiful home in Bend, Oregon where the relaxed pace, scent of junipers, and open space is a welcome change from the Los Angeles hustle and bustle. My task at hand this Christmas Eve is to write an article about Betsy’s blog and add my contribution to the non-profit blog exchange.
I have never met Betsy Harman nor do I know anything about Betsy. However, the amazing thing about the Internet is that I can “Google” Betsy and do research about her blog, or I can read her hundreds of articles dating back to July 2003 published on her website. I quickly realized that Betsy’s blogs are of great interest to me! Betsy is a philanthropist, and her articles deal with “random thoughts about online fundraising, e-mail marketing, and the web”.
Online fundraising is my expertise because Free Educational Publications International, Inc. is utilizing online advertising and marketing to fuel the academic mission. Through the MyFundRazor® network, we also provide a free turn-key solution to online fundraising in a way that will deliver thousands of dollars to schools, charities, non-profits, and churches.
My family is spending Christmas Eve with the in-laws. My wife’s parents own a beautiful home in Bend, Oregon where the relaxed pace, scent of junipers, and open space is a welcome change from the Los Angeles hustle and bustle. My task at hand this Christmas Eve is to write an article about Betsy’s blog and add my contribution to the non-profit blog exchange.
I have never met Betsy Harman nor do I know anything about Betsy. However, the amazing thing about the Internet is that I can “Google” Betsy and do research about her blog, or I can read her hundreds of articles dating back to July 2003 published on her website. I quickly realized that Betsy’s blogs are of great interest to me! Betsy is a philanthropist, and her articles deal with “random thoughts about online fundraising, e-mail marketing, and the web”.
Online fundraising is my expertise because Free Educational Publications International, Inc. is utilizing online advertising and marketing to fuel the academic mission. Through the MyFundRazor® network, we also provide a free turn-key solution to online fundraising in a way that will deliver thousands of dollars to schools, charities, non-profits, and churches.
Figure 1: The Shift in Advertising Dollars
(click on image for presentation)
The changes in publishing modalities influence advertising dollars (see Figure 1 and presentation). It is estimated that 70% of consumers use the Internet to find merchants and services, which is equal to the percentage using newspapers (reference). Online publishing companies face new opportunities to capture a piece of the multi-billion dollar online advertising budget. While pay-per-click advertising has propelled Google’s advertising revenue beyond $5 billion a year (GOOG), affiliate marketing is an alternative form of online advertising that is far more attractive to advertisers.
The changes in publishing modalities influence advertising dollars (see Figure 1 and presentation). It is estimated that 70% of consumers use the Internet to find merchants and services, which is equal to the percentage using newspapers (reference). Online publishing companies face new opportunities to capture a piece of the multi-billion dollar online advertising budget. While pay-per-click advertising has propelled Google’s advertising revenue beyond $5 billion a year (GOOG), affiliate marketing is an alternative form of online advertising that is far more attractive to advertisers.For example, Super Bowl advertising costs a hefty $2 million for a 30 second slot. Merchants will receive brand recognition when advertising during the Super Bowl, but some merchants may receive little business from their advertising investment. Let’s consider an advertiser like Discover Card®. When was the last time you signed up for a credit card after seeing a television commercial? I have yet to meet a person who has picked up the phone and signed up for a credit card after viewing a television commercial. However, with online advertising, the consumer is more likely to sign-up for a credit card when the benefits of a particular credit card are clearly displayed. Moreover, the consumer is more likely to sign up for a new card if his or her favorite organization receives $28, which will be elaborated more later. If the credit card company pays only when a consumer actually signs up for a credit card via their website, then this form of “online advertising” is far more economical. Discover Card® , therefore, pays affiliate marketers $40 per credit card referral. Instead of using the $2 million that would have been spent for a Super Bowl commercial slot, Discover Card® will gain 50,000 new customers through affiliate marketing using Internet publishers.
Affiliate marketing is a growing industry and is sustainable. MyFundRazor® employs affiliate marketing to help schools, charities, non-profits, and churches raise money for their organizations. In the U.S., Internet shopping exceeds $120 billion per year and is projected to grow at 20% yearly. As advertising budgets shift from newspapers, radio, and television to the Internet, merchants will increase their advertising expenditures on banner, pay-per-click, and affiliate advertising.
MyFundRazor® creates a free online virtual mall for every organization we serve. Without additional costs to the consumer or the organization, MyFundRazor® provides an e-commerce portal that allows each organization to raise funds in support of its missions and programs. By simply purchasing through these sites, consumers will be adding their voice in support of their favorite schools, charities, non-profit organizations, and churches. When a supporter shops through an organization’s Virtual Mall, the organization receives a check for 70% of all the profit earned from that site. The remaining 30% of the total profit goes to MyFundRazor® to pay for the web hosting, web design, service representatives, and administration. This is a great opportunity to raise capital at no cost, with no money pressures and with no administrative requirements.
If your organization is tired of traditional fundraising (view the MyFundRazor® commercial), then consider MyFundRazor® to help raise money. The most difficult hurdle is teaching consumers how to shop on the Internet.
Anyone can learn how to shop online.
Affiliate marketing is a growing industry and is sustainable. MyFundRazor® employs affiliate marketing to help schools, charities, non-profits, and churches raise money for their organizations. In the U.S., Internet shopping exceeds $120 billion per year and is projected to grow at 20% yearly. As advertising budgets shift from newspapers, radio, and television to the Internet, merchants will increase their advertising expenditures on banner, pay-per-click, and affiliate advertising.
MyFundRazor® creates a free online virtual mall for every organization we serve. Without additional costs to the consumer or the organization, MyFundRazor® provides an e-commerce portal that allows each organization to raise funds in support of its missions and programs. By simply purchasing through these sites, consumers will be adding their voice in support of their favorite schools, charities, non-profit organizations, and churches. When a supporter shops through an organization’s Virtual Mall, the organization receives a check for 70% of all the profit earned from that site. The remaining 30% of the total profit goes to MyFundRazor® to pay for the web hosting, web design, service representatives, and administration. This is a great opportunity to raise capital at no cost, with no money pressures and with no administrative requirements.
If your organization is tired of traditional fundraising (view the MyFundRazor® commercial), then consider MyFundRazor® to help raise money. The most difficult hurdle is teaching consumers how to shop on the Internet.
Anyone can learn how to shop online.
During the visit with my in-laws, they purchased a Petsafe Wireless Collar at a local merchant in Bend, Oregon for $69.95. They needed a second collar for a new dog, and I offered to help them find one online. I showed them how to register for eBay. In less than 10 seconds, I found the SAME collar on eBay from an online merchant selling a brand new Petsafe Wireless Fence Receiver (i.e., NIB which stands for ‘new in box’) for $49 dollars plus $1 shipping via Priority Mail through the US Postal Service! In less than 5 minutes, I helped my father-in-law create a PayPal.com account and pay for the item. He saved $20 dollars and purchased a brand new Petsafe Wireless Fence Receiver in less time than driving to the local merchant. Because this transaction was made through the MedRounds Virtual Mall, MedRounds made $12 for a new eBay registration and ~$1.25, which is 40% of eBay’s commission for helping merchants sell online. These small transactions quickly add up as evidenced by Rolling Stone Magazine’s success. Their online magazine receives over $1 million in eBay commissions monthly.
Why does eBay continue to pay online publishers for sending business their way? The online business environment is very competitive and encourages companies to participate in affiliate marketing strategies to maintain their market dominance. Otherwise, a competing company will do something better, cheaper, and pay higher commissions for customers. If my father-in-law would have signed up for a new Discover Card®, MedRounds would have earned another $40 in commission for helping him shop online. By working with MyFundRazor®, non-profit organizations, schools, churches, and charities earn 70% of these commissions generated by hundreds or thousands of supporters shopping online for everyday items year round.
I applaud Betsy Harman and her blog dedicated to helping organizations learn about online fundraising for their missions and programs. MyFundRazor® is dedicated to making our world a better place by helping schools, charities, and churches raise money. Shop your favorite brands… lend a helping hand!®
References
http://www.techweb.com/wire/ebiz/162101194
http://www.utexas.edu/features/2005/advertising/
http://informationweek.com/story/showArticle.jhtml?articleID=159904660
Why does eBay continue to pay online publishers for sending business their way? The online business environment is very competitive and encourages companies to participate in affiliate marketing strategies to maintain their market dominance. Otherwise, a competing company will do something better, cheaper, and pay higher commissions for customers. If my father-in-law would have signed up for a new Discover Card®, MedRounds would have earned another $40 in commission for helping him shop online. By working with MyFundRazor®, non-profit organizations, schools, churches, and charities earn 70% of these commissions generated by hundreds or thousands of supporters shopping online for everyday items year round.
I applaud Betsy Harman and her blog dedicated to helping organizations learn about online fundraising for their missions and programs. MyFundRazor® is dedicated to making our world a better place by helping schools, charities, and churches raise money. Shop your favorite brands… lend a helping hand!®
References
http://www.techweb.com/wire/ebiz/162101194
http://www.utexas.edu/features/2005/advertising/
http://informationweek.com/story/showArticle.jhtml?articleID=159904660
Some Organizations We Serve
