Websites! Who needs em?!
Hey all! My real name is Daniel and I have recently been moving my graphic design business from primarily doing print media to focusing on websites and internet media. First, it is far easier to design for the net as print resolution is not a limiting factor and a computer monitor can produce up to 32 million colors! A graphic designers paradise! Secondly, since I have to outsource the printing I have found that even if I do my job right it doesn't mean they will do their job correctly. All that to say, "I'm pretty stoked about doing graphics on the web!"
Now about the title of this post... one of the compelling things about becoming a graphic designer for websites is that there are just so many bad looking websites out there! This has gotta change!
We live in a world where pharmaceutical companies have commercials on T.V. telling us what kind of medicine to ask our doctor for!!!! What ever happened to the doctor telling the patient what medication they need?!
Face it folks... commercial media drives the decision making process of most consumers. I've been working with several Chiropractors lately and I'm sensing a growing concern about their web pressence. My relationship usually starts with these Chiros doing some business cards or a sign for their window, but before long they want me to "check out" their website and give them a professionals opinion. Oh, how the tables have turned! Now it is I who is giving the "Check-up" (Insert diabolical laughter here) But, seriously, I usually find that their websites are sub-par at best. From a consumer stand point it looks like these doctors are cracking backs in their garages with the latest tools by Craftsman. I am 25 years old and the truth is I don't go anywhere or buy anything with out checking for it on the web first. Not because I am a snob... I usually just can't find where I'm going without a link to mapquest.
So the answer to the title of this article is.... we all do. If we are going to run successful businesses, if we want consumers, clients, and patients to feel safe and confident in the service we provide, if we want to grow... we need a good website. I remember thinking about 4 years ago when the Army put so much money into upgrading their websites and T.V. commercials, "Why do they need to advertise, won't they just draft us if they need us!?" But the truth is you catch more flies with honey. (Or maybe its bees)
I bet someday soon a building will be on fire and there will be some kid inside the burning building sending his GPS coordinates from his Blackberry to the most internet savy firefighter. Then the firefighter will use his website to plot the best route through the burning building... they will IM eachother and the message will say, "Meet in the stairwell, so I can rescue you :)"
And the firefighter will be a hero and they all will live happily ever after.
I guess the moral is if you want to be a hero... get a Blackberry and a cool website!
www.sidekick-design.com
Now about the title of this post... one of the compelling things about becoming a graphic designer for websites is that there are just so many bad looking websites out there! This has gotta change!
We live in a world where pharmaceutical companies have commercials on T.V. telling us what kind of medicine to ask our doctor for!!!! What ever happened to the doctor telling the patient what medication they need?!
Face it folks... commercial media drives the decision making process of most consumers. I've been working with several Chiropractors lately and I'm sensing a growing concern about their web pressence. My relationship usually starts with these Chiros doing some business cards or a sign for their window, but before long they want me to "check out" their website and give them a professionals opinion. Oh, how the tables have turned! Now it is I who is giving the "Check-up" (Insert diabolical laughter here) But, seriously, I usually find that their websites are sub-par at best. From a consumer stand point it looks like these doctors are cracking backs in their garages with the latest tools by Craftsman. I am 25 years old and the truth is I don't go anywhere or buy anything with out checking for it on the web first. Not because I am a snob... I usually just can't find where I'm going without a link to mapquest.
So the answer to the title of this article is.... we all do. If we are going to run successful businesses, if we want consumers, clients, and patients to feel safe and confident in the service we provide, if we want to grow... we need a good website. I remember thinking about 4 years ago when the Army put so much money into upgrading their websites and T.V. commercials, "Why do they need to advertise, won't they just draft us if they need us!?" But the truth is you catch more flies with honey. (Or maybe its bees)
I bet someday soon a building will be on fire and there will be some kid inside the burning building sending his GPS coordinates from his Blackberry to the most internet savy firefighter. Then the firefighter will use his website to plot the best route through the burning building... they will IM eachother and the message will say, "Meet in the stairwell, so I can rescue you :)"
And the firefighter will be a hero and they all will live happily ever after.
I guess the moral is if you want to be a hero... get a Blackberry and a cool website!
www.sidekick-design.com
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